Lego’s “Rebuild the World”
Once upon a time , in 1932 , there was a master carpenter called Ole Kirk Kristiansen who had a small workshop in Billund, Denmark . He was devoted to his work though, business wasn’t great. Every day he survives to the next day. One day things went even worse so , he dismissed his last worker and closed the workshop. But how was he going to provide for his four sons? Especially now when he lost his wife and his sons’ mother? Every day the resourceful man, ole had an idea; he began making toys. After all, he had all the wood he needed from the carpentry production and lots of creativity. Photo by: brand-mediumcom. The first LEGO toy Ole made was a wooden duck. This happened 88 years ago and pivoting from carpentry to toy making was the first step that set the company up for success. Because of that , he broke his daily routine as a carpenter and his keen desire for surviving for his family. Also because of the help of his son Godtfred, who starts...